People walking by in France were both surprised ad curious when they discovered a row of pink exercise bikes set up in a plaza.
Eventually one of by-passers then decided to try out a bike and found that when peddled a brilliant pink neon light started appearing and then growth out from the bike. Soon all the bikes were being used. And what they found out was incredible!
It was designed by Contrex’s to promote an exercise bike campaign. It needs the audiences to pedal the exercise bikes and a giant neon light man appears on the wall. This neon light man then strips when they pedal; the more they pedal, the more he strips until he is totally naked but a board written “Bravo, vous avez dépensé 2000 calories” strategically covers his private parts.